Problem

  • Strong competition among streamers for viewers
  • Streamers quickly burn out because they can't stand out and get loyal audience
  • Lack of proactive social streaming experiences: gaming streamers don't have full capacity to engage with audience while they play, - no memorable experience and lack of close relationship with fans is reflected in their earnings.
  • Donations: only Twitch Affiliates and Partners get share in the revenue from the ads (~300K Affiliates, ~40K Partners out of 6.9M broadcasters). Ad Block is reducing the ad income.
  • Regular ads are ruining the watching experience