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Business model and scaling

Revenue streams (first stage):

Donations

In-app purchases

  • Avatar collectible skins & experiences sold between $0.99 and $200+
  • Mini-games with avatar sold between 0.5$ and 10$

Commission

  • 50% fee from skins
  • 50% fee from mini-games
  • 3% fee from donations and instant withdrawal

Product placement

  • Brand activations through eSports teams

Total minimum revenue per one stream:

1x skin x 1x donation x 1x mini-game ~ 7 USD x 10 average streams per month x 0.3 (probability ratio) = 21 USD monthly per streamer. Check financial model.

Costs:

Streamers get paid well:

  • Skins: 50% of a skin price
  • Donations: 97%

Giveaways:

  • Discounts / gaming skins / promo codes

Ewallet and card infrastructure (including KYC)

Payment processing and payouts

People & culture

Legal

Highly-optimized servers through technology